Partnership Proposal · Bizarre Bunny × LiquidRails

Broadcast-grade ads,
built for your brands.

You handle compliance and the rails. We handle the film. Fifteen years of trailer craft at NBCUniversal and Paramount, now compressed by AI into a delivery cycle craft beverage can fund. The hero ad, the paid cutdowns, the micro-drama series, the CTV spot, priced for a craft distillery.

Days, not weeks Broadcast spec Micro-drama & CTV
01 / What changed

The old way vs. how we work now.

Every craft brand on the LiquidRails roster has the same problem with creative: it cost too much, took too long, and burned the budget before the ad ever ran. AI tooling collapsed all three. The craft hasn't moved. The cycle did.

Metric
Old cycle
The old way
Bizarre Bunny
How we work now
Lead time
6–8 weeks

Location scouts, talent booking, shoot days, post. Limited releases miss the launch window.

Days, not weeks

Same Hollywood-trained eye, on a tooling stack that compresses the calendar.

Hero ad cost
$40K–$90K

Per broadcast spot, before talent rights, music, and reshoots. Craft distilleries can't fund it.

$3K–$5K

Per hero spot. Up to $30K–$35K /mo for an always-on retainer across Meta, Google, Pinterest, and CTV.

CTV access
Closed to craft

Connected TV was a Diageo problem, not a distillery problem. Production cost locked the channel.

Broadcast-spec

Hulu, Amazon TV, Roku, Samsung Ads-ready masters part of standard delivery.

Story freedom
Shootable only

Brief gets edited down to what fits two weeks of location, talent, and travel.

Anything in script

Military heritage, F1 tributes, a fighter pilot bottle, a founder's real story. The brief drives the film.

02 / Sample work

Three already running.

Real campaigns, picked because the brand shape maps to LiquidRails brands. Compliance-restricted bev, hospitality micro-drama, always-on retainer.

Compliance-restricted bev
True Herbal

Nano-THC brand running paid creative under the tightest ad-platform restrictions on the internet. Storyboard cleared before render.

Hospitality micro-drama
TOCA Social

Short-form serial content for TikTok, Instagram, CTV. Recognisable characters, fast cycles, real footfall lift.

Always-on retainer
Boomer Jack's

Five-episode micro-drama series, released week over week. What a retainer looks like in motion: serial brand-building.

03 / Pricing

What your brands pay.

Tier 01 · Single spot $3K–$5K
For
A brand testing the channel, launching one product, or putting first paid media behind a limited release.
Includes
One broadcast-grade hero spot (30–45s), two paid cutdowns for Reels / Shorts / TikTok, master files transferred to the brand.
Tier 02 · Campaign $10K–$20K
For
A brand running a full launch. New SKU, limited release, seasonal push, or first serious paid spend behind a story.
Includes
Hero spot, four to six paid cutdowns, social variants for every channel, CTV-ready master, licensable for global paid media.
Tier 03 · Retainer Up to $30K–$35K /mo
For
A brand compounding presence rather than running one-off pulses. Always-on across paid social and CTV.
Includes
A hero spot every month, weekly paid cutdowns, a micro-drama serial format, CTV refreshes, single monthly invoice.
04 / The partnership

Cross-referral, 50/50 net.

How it works

LiquidRails introduces a brand that needs video. Bizarre Bunny scopes, builds, delivers. The brand is invoiced directly at the tiers above. 50% of net profit on every campaign goes to LiquidRails, tagged at intake against your email, paid quarterly.

Production base is audited at $65 per hour. Brand-facing price minus base cost = net. Same rate, same split, every campaign. The bottle-sale lift on top still goes 100% to the LiquidRails core economics.

Non-exclusive. No volume commitment. Thirty-day notice either side. Compliance: we don't render until your team signs the storyboard.

The math, two campaigns

HERO SPOT  ·  $15,000
BASE  ·  $8,000  ·  NET  ·  $7,000
→ LIQUIDRAILS $3,500  ·  BB $3,500
RETAINER  ·  $30,000 / MO
BASE  ·  $17,000  ·  NET  ·  $13,000
→ LIQUIDRAILS $6,500 / MO  ·  BB $6,500 / MO
"We try to keep the price reasonable. We don't supercharge our clients. The work has to earn its place, every campaign, every cycle." Tim Morris, Bizarre Bunny
05 / Next step

Book the 30-minute follow-up.

Partner-side draft. A brand-forwardable version comes this week. Pick a slot and we'll walk it end to end.

Email Tim to book
The work, on loop.