You handle compliance and the rails. We handle the film. The hero spot, the cutdowns, the micro-drama series, the CTV ad, priced and built in days for a craft distillery.
Eighteen months ago, direct-to-consumer was a nice thing to have for a craft distillery. Now it's a necessity. The brands LiquidRails serves are competing online against Bulleit, Grey Goose, and every house brand a major retailer wants to push. To get clicked at all, they need celebrity backing, a real story, or a regional limited-release hook. That's not a media-buying problem. It's a creative problem.
Bizarre Bunny makes the creative. The hero ad, the paid cutdowns, the micro-drama series that builds the brand on TikTok and Instagram, the CTV spot that runs on Hulu and Amazon TV. Priced for craft beverage, built in days, wired to live alongside the compliance layer LiquidRails already owns.
A nano-THC brand running paid creative under the tightest ad-platform restrictions on the internet. Every storyboard cleared against Meta moderation rules before a single frame renders. Same playbook for any alcohol brand operating with a TTB or state ceiling.
Short-form serial content built for TikTok, Instagram, and CTV. Recognisable characters across fast cycles, no shoot days, no studio windows. The format moves real footfall in hospitality. For a craft distillery or RTD, it's how you build a real following around the bottle.
A five-episode micro-drama series, released week over week across paid social. What an always-on retainer looks like in flight: serial brand-building, not single-spot thinking. The bourbon, the mezcal, the heritage brand compounding presence rather than pulsing ad money has this shape underneath it.
A broadcast-grade hero spot plus two cutdowns. Brand testing the channel or backing one launch.
Hero spot, four to six cutdowns, social variants, CTV-ready master. For a full launch or seasonal push.
Always-on. Hero spot every month, weekly cutdowns, a serial micro-drama, CTV refreshes.
LiquidRails introduces a brand that needs video. Bizarre Bunny scopes, builds, delivers. The brand is invoiced directly at the tiers above. 50% of net profit on every campaign goes to LiquidRails, tagged at intake against your email, paid quarterly.
Production base is audited at $65 per hour. Brand-facing price minus base cost is net. Same rate, same split, every campaign. The bottle-sale lift on top still goes 100% to the LiquidRails core economics.
Non-exclusive. No volume commitment. Thirty-day notice either side. No render before your compliance signs off.
How do referrals get tracked?
Any brand introduced through ryan@getliquidrails.com is tagged at intake. The 50/50 net split runs from the first invoice forward, with no time cap. A campaign in month nine still pays out.
Can we white-label the work as a LiquidRails offering?
On retainer brands, yes. Discussed case by case so we don't mis-step on a brand's existing relationships. On entry-tier hero spots, the work goes out under the brand's own banner with no Bizarre Bunny watermark.
Who owns the brand relationship?
LiquidRails owns the platform, fulfilment, and compliance relationship. Bizarre Bunny owns the creative relationship. We don't pitch services outside of video to brands LiquidRails introduces without your nod.
What's the exit if it doesn't work?
Thirty-day notice either side. Already-delivered campaigns are honoured, earned splits are paid out, and no surviving exclusivity clause applies.
Lock the split, agree the intake, line up two or three brands you'd want to see ads for.
Book the call